Not so long ago, a physician friend (on top of his other responsibilities) found himself acting as a kind of marketing manager for a major event. After working late into the night, and faced with a long list of marketing things to do, he phoned me. “I know I went through several years of medical school, and countless years of clinical practice and research. But I don’t think this qualifies me for this type of business work.” He was right.
As the name suggests, our philosophy is to build a bridge between the priorities of HCPs, NFPs and Pharmaceutical Companies —and what we are uniquely able to do. If you find that your focus is being diluted and diverted, perhaps it’s time to contact us. |
